The founder of Lululemon Athletica Inc., Chip Wilson, has planned to donate millions of dollars to help protect vast amounts of wilderness in British Columbia.
Along with his wife they together have pledged some $100 million for the cause.
The money that is being pledged by the Lululemon founder and his wife is going to help acquire wilderness space in the province that can be protected.
It is expected that BC Parks Foundation is going to be using the money to buy forests and also work to repurchase mining and other resource licenses, in the effort to eventually turn land into parks that Indigenous groups could manage and profit from to benefit their communities.
With the goal that BC Parks Foundation reportedly has of protecting around 25 per cent of the province’s land and water area this is going to help move things in that direction.
This is tens of millions of dollars going to protecting BC wilderness areas and preserving these beautiful and unique spaces.
There is hope that this will inspire others to follow and potentially do the same in pledging to help this sort of cause in protecting BC land and sea areas.
Lululemon was founded in British Columbia back in 1998 right in Vancouver. The popular yoga-inspired brand has gone on to become one of the most successful Canadian business stories.
Today you can find dozens of Lululemon stores across the country as well as in numerous countries around the world today including places like the United States, Australia, China, Germany, and other areas.
The BC Parks Foundation launched several years ago back in 2018 with the goal of looking to improve the park system around the province as well as grow it, working in partnership with Indigenous communities along the way.
30% by 2030
By pursuing this goal it moves BC in the direction of becoming a conservation leader for land and oceans which keeps in-line with a commitment that Canada previously made on protecting these spaces.
The goal ultimately is to work on trying to protect as much as 30 per cent of land and water by 2030.
It is already expected that three areas in BC will benefit from that funding. Those areas are the Falling Creek Sanctuary, Bourguiba Springs, and Teit’s Sanctuary.