Era of Small Business: Building a Brand and Connecting Through Social Media

Thousands of small businesses today around the world are thriving. Small businesses that sell soap, body oil, beauty products, hair scrunchies, and other items. On Instagram, Facebook, TikTok and other social media platforms, small businesses today are being empowered to share their message and their products.


Platforms like Etsy make it easy for small businesses today to get started and there are thousands of artists that can be found selling handcrafted items on Etsy and other similar sites.

As far as where do digital artists sell their work? There are many answers. A number of digital artists today have created their own websites and are selling their digital work in the form of notebooks, keychains, stickers, sticky notes, notepads, and other items.

Finding wholesale items for small business

Small business artists can create their designs and either print them at home using one of many tools that enable this or they can order them wholesale from other sources. Once that shipment comes in it’s time to unbox it all, organize it, and package for customers when the orders come in.

One of the most popular sites today for those wholesale products is Alibaba which is known for helping small business artists source a wide range of wholesale items for their business. Other items that are popular which creators use to make their own at-home designs and products include Circuit Joy printer and cutting machines for cutting stickers and other designs, as well as things like the Cricut Easy Press to make custom pieces.

For many individuals today those tools from Circut and other brands are essentially enabling people to start a business on their own from home and with little investment beforehand. Circut cutting machines can help artists to be able to cut hundreds of materials and design different items like stickers, notepads, macrame items, home decor, crafts, cards, and other crafts. This is why they’ve become so popular in recent years, because of the versatility and affordability of these machines.

Tools that empower small business creators

Once a digital artist knows that they want to set up their own business around their art and start selling then comes the question of where to sell. There are many options available and Etsy is by far one of the most popular platforms today for small businesses to sell their handmade goods and other items.

There are thousands of small businesses in Canada and around the world and those businesses are enabling individuals of all different backgrounds to pursue their own creativity and make a living, or just some extra cash on the side, by doing what they love. Social media platforms like TikTok and Facebook are helping to make it possible by enabling those creators to spread the word about their products.

It isn’t just a question of where to sell but also how to sell and social media helps answer that question.


Using Social Media to Boost Small Business

With creative marketing campaigns on social media platforms small businesses can reach potentially millions of customers around the world, or from a targeted area or demographic.

Even if you do not have a lot of money to get started, social media enables those with fewer resources to be able to find other ways to grow their business. It means being able to reach thousands even without a lot of resources, because if you have the effort and the drive, and put the creativity behind it to create something of value, it might only be a matter of time before it resonates with many.

Social media is critical for businesses of all sizes today to build and maintain their brands and to connect with their customers. Social media allows people to increase business and increase sales with tools that are easy to use and access.


As far as what are the most popular social media apps these days, last year we saw that names like twitter, Pinterest, Snapchat, Facebook, Instagram, and TikTok were still being frequently downloaded and ranked among the most popular. Which came in as the number one social media platform in 2020? That award went to TikTok as the most downloaded app.

What app is the best for business? The answer might be the one that most people are using and right now most eyes seem to be over on TikTok. It depends on your followers, the content being posted, and the overall engagement, as some might see more success on other platforms aside from TikTok.

TikTok had over 850 million downloads in 2020

Just one viral video on a social media platform like TikTok can have a great impact today on increasing sales for business and spreading small business brand awareness. There are a variety of videos which have gone viral which have been able to bring new life back into old businesses around the world that needed the support.

Those videos that go viral on social media go on to end up helping to prevent some of those businesses from closing because of the newfound support that they receive. For some small businesses the chance to go viral or have one piece of content fuel dozens or hundreds of orders seems like a dream, but for others it can feel like a lot of pressure.

Creators today aren’t just creating and selling, they’re also doing things for the business like digital marketing, the photography, the website design, customer service, the packaging and mailing, and trying to navigate all of that with their other needs and goals in life. Tackling all of those duties can be a bit stressful at times and the pressure to continue to create that ‘viral’ social media content might take away for some, from focusing on being mindful with their artistic creation and the business overall.

It doesn’t feel like a slow and steady approach.

Focusing on the social media aspect of the business isn’t for everyone but we have certainly seen where it can help to grow a business in more than one way and it can be a cost effective tool at growing business today.


Through the pandemic we saw that there was a passionate cry from many to get out and support small and support local. While the large distribution channels and supply chains in our communities faced unprecedented demand through that time, it caused some to pause and think about where they buy things that they need.

The importance of our local farmers, growers, and artisans, has never been made clearer than it has been through the last year. Small businesses provide value to our communities and without our support those businesses won’t get the chance to be around that long. Supporting small business doesn’t have to mean spending money either.

Ways to support small business without spending

If there is a business that you love then follow it on social media, like the posts when you see them, comment on those posts to help with the engagement.

Find some products you cannot live without? Post about them on your own social media, tag the creators, or spread the word to your friends, co-workers, or family, get the message out there. If you do not want to spend your money on supporting a small business there are other ways to go about helping.

No action that supports a small business is too small.

Photo by Tabitha Mort on

There has never been a better time than today to create a small business. Depending on what you are passionate about and what you enjoy you can seek out multiple ways to monetize that passion. It could be starting a channel on a social media platform talking about something you love, or creating soaps and selling them on your own website, designing stickers that express your artistic uniqueness and shipping them all over the world.

There are various quality and cost effective tools available for anyone looking to start their own small business and looking to monetize their passion. Making money from a side hustle is something that millions of people around the world are doing.

As of 2020 there were more than 4 million sellers just on Etsy alone who were selling their goods on that platform.

Social media is there not only to help businesses get started but to also maintain their connection with customers and to continue moving forward and growing to new levels as well.

There are millions of people who are interested in creating on their own terms and building a brand and that is helping to lift the lives of many around the world. Thanks to tools like social media platforms YouTube, TikTok, and more, it’s become much easier over the years to get started.

Categories: blog, business, opinion, technology

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