Market Response To Public Concern Over Fluoride In Water

Today in areas like the United States fluoridated water is the major source of fluoride exposure for millions.

Previous scientific studies have found that excessive exposure to fluoride can possibly alter calcium signaling, cause defects in tooth enamel, and might possibly diminish kidney and liver function in adolescents. While other investigation has discovered that it can possibly prevent tooth loss and that it does not lower IQ, among other findings.

While it isn’t a problem for many today there are some who try to limit their exposure as best that they can, some towns are even moving to ban it.

Overall the concern that some have on this issue has continued to fuel a public debate over the need for fluoride in the water or other products, as well as the standard setting process that is related to putting that fluoride in drinking water etc.

Today there are dozens of studies that have been published on the topic of fluoride, investigating the effect that it might have on the teeth or body. But while there might have been a trend in recent years to get it out of water or toothpaste, and different market areas, not everyone is as concerned with the issue. For those who are looking for solutions however, a few of them can be found.


This question that many have over fluoride leads some to search for ideas as to how they can limit exposure to fluoride. When that journey begins it often leads the individual to find a variety of products in the market today that have come out today to address this.

Take fluoride free toothpaste for example. There are now a growing number of toothpaste options in the market that are fluoride free now for both kids and adults.

It’s clear that consumers wanted more choices in that area and they supported choices that met this need of having no fluoride in the toothpaste for them. These also aren’t the only products that address this concern which some have and want to address.

Other items people might turn to are water filters. Does a brita filter fluoride? That is what many might be asking themselves when looking to buy a convenient water filter to try and cut back on buying bottled water.


An individual might wonder does brita filter fluoride? Can water filters remove toxins from the water? And there has been some investigation into this.

Previously researchers have looked at various water filters from the market and looked at how well they might filter toxins from the water.

In one of those studies they don’t name names specifically, but you might assume that it could be one of the well known water filters in the market today that we know and love.

What they found was that the cheaper the water filter had been the worse it would perform at filtering the water.

They tested 3 popular brands in their study to see how well it might filter microcystins from tap water. One of them that they had tested did a great job but the others had allowed toxins to escape the filter.

Researchers have found previously that slow filtration along with a mixed combination of different types of activated carbon is what has already proven to them to be most helpful.

So what can be done with water filters? Does a water filter remove fluoride or can a brita filter fluoride? On their own site they note that the Brita filter can possibly cut the chlorine taste in water, along with odor, and reduce other contaminants.

There are different water filters available and among the possible contaminants that can be cut include those like mercury, lead, cadmium, asbestos, copper, zinc, chlorine, benzene, and more.

The pandemic last year had caused a spike in sales for water filters and for some that meant more than a 150% boost in sales at the time.

As far as What is the best water filter pitcher 2020? There are many popular names that come to mind. Of course those being names like Brita, ZeroWater, and others.

What features one looks for is going to differ from the next when selecting their own water filter. Want a charcoal filter? More room for water? A nicer look? A non-plastic variety? There is lots to choose from for a water filter today. It is obvious that millions of people love using their water filters though and are looking to remove one toxin or another if they can from their drinking water.

There are other options too. The bottled water market is still growing, so is the boxed water market, along with the distilled water market.

These also aren’t the only product solutions the market has come up with, there are others like water filters that help people to possibly remove fluoride or these toxins they’re concerned about at home easily and affordably.

For those who are looking at distilled water where to buy it today there are a variety of locations to meet the need. Some small water companies in the Lower Mainland offer distilled water and distilled water delivery, then there are other online platforms where you can find it as well like Amazon.

Instructions on how to make distilled water at home during the pandemic have also been previously shared, which might not be as hard as some would think.

Whether an individual wants or does not want this product in their toothpaste, water, or community etc, the market has come up with various products already or ‘solutions’ to try and address any need here. For anyone that might be wanting to get anything out of their water they have a broad range of affordable and convenient water filters to choose from today to deal with that problem. How effective they might be though is another question altogether.

Since there are so many out there who are wondering though if their brita filter removes fluoride for them or other toxins, it would be beneficial for those companies to make it clearer. Those who are behind water filter products should continue to highlight the answer to that problem that they address for so many because this is clearly a selling point for so many today.

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