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Growing Gummy Demand: A Bright Future Ahead for Gummy Vitamins

The worldwide vitamin gummy market is expected to grow to around $9 billion or more by 2026 and that means that it has and will continue to grow for years to come. From the fun shapes and unique flavors, to colorful marketing, and everything else about the gummy market, these functional gummies are giving people convenience when taking their vitamins while going about their busy lives.


For those in the market who might be looking for something that can supplement their diet, offering ingredients like vitamins and collagen, these gummy vitamins are marketed as that option for customers to get that convenient choice to go with.

Those companies in the gummy vitamin market that are growing rapidly in popularity today are companies that are offering options like natural, non-gmo, vegan, or and low sugar alternatives. This includes Canadian gummy companies like Herbaland and their gummy selection, among other competitors in the gummy vitamin market.


One of the key players in the gummy market today is Herbaland.

This is also one of the fastest growing Canadian companies and is located in British Columbia. They have brought a wide variety of high quality gummies to the market including those with ingredients like vitamin C, collagen, vitamin D, and more.

Gummies with vitamins aren’t just for children any longer, they are for people of all ages, from youngsters to seniors and everyone in-between.


There are several reasons why someone might want to opt for trying vitamin gummy products. It might be because of the taste and that they find them to taste great, or the gummy vitamins might be the more convenient option to carry around, or it could be that they are easy to chew etc. There are a variety of reasons why more people are turning to gummy vitamins today in Canada and elsewhere around the world.

These gummy vitamin products are helping to fit in with and compliment a myriad of lifestyles and enabling people to get those high quality ingredients on the go, in an convenient way that works for them.

You can find gummies for just about anything these days including collagen, vitamin C, vitamin D, Omega 3, protein, apple cider vinegar, coconut oil, MCT oil, and other ingredients.

The global gummy vitamins market is anticipated to be worth much more in the future, as more that people explore these vitamin gummy products and find what works or does not work for them.

The gummy vitamins offer a great taste and because of this appeal you might even find yourself snacking on them because of the quality taste. They taste so good that taking these might not feel akin to the experience of taking traditional supplements, those that don’t offer those same flavors that you find with the gummy variety.

The companies that are making gummy vitamins are helping to battle malnutrition not only in their own markets like Canada but also elsewhere around the world.

We have seen gummy vitamin companies like Canada’s Herbaland do some great work in getting these gummy vitamins out to first responders during the pandemic.

Not only did we see them give back to their own communities and first responders but they have also been engaging in other efforts that are strengthening different communities in the country and other parts of the world. They are bringing a lot more to the world than just gummies.

The low sugar trend is growing, along with the vegan and plant-based demand, and who doesn’t love a little more convenience in their lives? There are many reasons to see why a company that is offering all of these with vitamin gummies is going to do well.

Some of the best multivitamins or vitamin gummies that are selling on the market today including those from Herbaland, along with other options like SmartyPants, Goli Nutrition, One A Day, Vitafusion, and others.

Multivitamin options are some of the most popular because it allows the customer to get an all-in-one deal and not have to worry about taking a wide variety. But they aren’t the only ones that are popular today, collagen and apple cider vinegar gummies are also growing in popularity too.

We can see this with the increasing variety for product options in those spaces that we see coming to the market.

In the gummy vitamin space you can find everything from vegan D3 and B12 options to vitamin C, collagen, pineapple and ginger, apple cider vinegar, coconut oil, electrolytes, and more.

When you aren’t able to get the ingredients that you want when you want them, vitamin gummies can be that needed alternative that fills the void. This is where people find value in that convenience and that solution to the problem. The fact that they taste great just make it an added bonus.

Vitamin sales saw a dramatic rise during the pandemic as more people started to pay attention to their diets etc, but that boost in sales is reportedly leveling off now.

Still there are many people out there who have never tried those gummy vitamins and might not even be aware of the different options that they can get as far as electrolytes and apple cider vinegar etc.

The more product innovation that comes to the market from these companies it is going to help expand the overall gummy vitamin space. For now, there are some companies in Canada that are doing a great job at capturing that demand including those like Herbaland, and it will be exciting to see what other options they introduce to the market in the future.

Categories: blog, food

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2 replies »

  1. I agree with you, gummies are not just for kids! Sugar-free gummies are one of my favorite things to make because all by themselves they provide health benefits. But of course, I turn some of them into different tasty supplements. As the previous reader commented, the apple cider vinegar gummies are delicious! I have never tried the purchased ones, but I know the homemade apple cider vinegar gummies are excellent. https://lowcarbdietlife.com/2020/07/08/apple-cider-vinegar-gummy-bears-with-mother/

    Liked by 1 person

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